93). The threats and risks of social media abuse and use must be minimized by the policy. The social media policy must be specific to the culture and facility of the organization. In order to limit the personal use of social-media networks, a sound social-networking policy is required to be established by firms.
Background
More than five hundred million users have access to Facebook since it graduated from its college roots. Whereas, connecting job seekers and employers to each other was the purpose of LinkedIn, but now it has more than seventy five million members, its scope has got broadened. On Twitter, tweeting is the main thing to do by everybody. More than twenty five percent of employees were revealed to change the settings of their computers in their workplace circumventing the policies of employee communication, in accordance to a recent Cisco study (Lyncheski & Et.al, 2010, pp. 32).
Almost 1 and a half of all employees under the age of thirty and at the age of thirty, on employer time, have visited social media sites for meaningless interactive digital games for more than an hour per day, in accordance to Cisco, which is one of the leading network providers of the United States. Almost one third of them claimed that they were granted permission to do so, whereas, a policy governing social media usage and access was acquired by five employers only, in accordance to the information compiled by Cisco. Beyond any reasonable expectations, the use of new media is going to increase, and in comparison, any time soon the employees' access to social media will not going to wane.
Body
Support for Claim
Fifty one percent of chief financial officers were interviewed in a recent study which was conducted by Accountemps....
During business hours, the waste of time by employees through navigating sites for personal use, like, Twitter and Facebook. They also expressed that the use of social media by employees might result in unprofessional behavior of the employees as they might leak confidential information of the company which can pose great risks for their firms.
Every retaliation, discrimination or unlawful harassment law can be violated by social-media usage. The inappropriate use of social media can violate any local and state laws, like, GINA, ADEA, PDA, ADAAA, and EEO. Common examples of violations include, a supervisor blogging national-origin or racial-related slurs related to an employee, or in a provocative pose on a Facebook page the tagging of an intoxicated coworker (Brice & Et.al, 2010, pp. 13).
Alternative or Opposing Views
Opportunities for success are continuously out-looked by firms in the current economic environment. To promote their firms and to reach customers, the social media networking is considered as beneficial by many of the organizations. In accordance to a survey, out of ten financial executive three of them consider that inappropriate use of social media sites can enhance the customer service of the organization. The benefits of online marketing are realized by an increasing number of executive in order to maintain a competitive position in the market.
A value in use of social media sites, like, Twitter and Facebook, by employees is driven by most of the executives for purposes of the business for connecting with the target audiences and providing them services or for promoting a product (CPA Practice Management Forum 7.1, 2011, pp. 15). To quickly address the service issues and to communicate with the customers directly,
